Social Media Manager

Department: Marketing & Fundraising
Reports To: Senior Director of PR & Communications
Location: Hybrid (Based in Alexandria office)

FLSA Status: Exempt
Position Type: Full-Time

Good360 is seeking a mission-driven, dynamic and creative Social Media Manager to develop and implement our social media content and strategy. This role is responsible for creating content that will grow our online presence, elevate our brand across digital platforms, and engage with our community. This role is ideal for a collaborative and creative person who thrives in fast-paced environments and is passionate about using social media to mobilize support, share impact, and elevate the voices of communities we serve.

How Good360 is Closing the Need Gap

As the global leader in product philanthropy and purposeful giving, Good360’s mission is to close the need gap by partnering with more than 400 socially responsible companies to source highly needed donated goods and distribute them through our network of more than 100,000 diverse nonprofits that support people in need. Good360 is the link between organizations with so much to give and communities in critical need, closing that gap and opening new opportunities for all. Since 1983, Good360 has distributed more than $18 billion in needed goods, including more than $3 billion in goods in 2024 alone. Good360 has been named the #2 charity on the Forbes list of America’s Top 100 Charities for 2023 and 2024 and has a 4-star Charity Navigator rating.

The organization has also been recognized as both a top workplace in the Washington, DC metro area (by the Washington Post) and as a top nonprofit to work for in the United States (by NonProfit Times).

Key Responsibilities include, but are not limited to the following

• Develop and execute a social media strategy that aligns with organizational pillars and goals and amplifies Good360’s mission, impact, and programs.
• Create and manage engaging content (graphics, videos, other social content) for platforms including Instagram, Facebook, LinkedIn, and more.
• Collaborate with programs, fundraising, marketing and broader communications teams to amplify key milestones and initiatives.
• Should understand “audiences” and measure, monitor and target content to various audiences across multiple platforms. E.g. Thought leadership vs. Fundraising content.
• Monitor social channels for community engagement opportunities with corporate or nonprofit partners, donors, community partners/members, etc.,
• Manage social media calendar and ensure consistent and authentic brand voice and messaging.
• Analyze performance metrics and adjust content strategy to optimize reach and engagement.

Qualifications/Requirements

• Undergraduate degree from an accredited higher education institution
• Minimum of 3-5 years of experience in managing social media strategy for a brand, nonprofit organization or agency
• Proficiency in social media management tools (Hootsuite, Sprout Social)
• Proficiency in graphic design tools (Canva, Adobe)
• Knowledge of analytic tools (Google analytics, Meta insights)
• Strong writing, editing and storytelling skills

Benefits

Our team is Good360’s greatest asset. We recognize that our team members contribute valuable skills, knowledge, experience, and passion that is critical to the pursuit of our mission and our progress toward closing the need gap. That is why we offer our team members numerous perks and benefits, including:

• Heath, dental, and vision coverage programs (including competitive deductible and reimbursement policy)
• Short-term and long-term disability and life insurance coverage options
• 403B plan with matching
• Generous and flexible paid time off policy
• Volunteer time off policy
• Hybrid work environment

Work Location

Hybrid with an office in Old Town Alexandria

Salary

$80,000 - $85,000 with 5% bonus potential