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About Us

WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://WeVote.US or @WeVote on X.

Role Overview

WeVote has an open volunteering position for an Analytics Specialist to help strengthen American Democracy. You are an experienced professional (2–4 years) who can turn noisy cross‑platform campaign data into clear insights and recommendations. You want to work with an excellent team that is driven and nationally recognized. This position is for 2+ hours per week.

What You’ll Do

• Define and maintain our measurement framework and KPIs for nonpartisan voter education and GOTV campaigns across Google Ads, Meta, TikTok, Reddit, YouTube, and other platforms
• Implement and validate tracking (UTM standards, pixels/tags, conversion events, GA4) and ensure data quality via regular QA checks and audits
• Build and maintain source‑of‑truth dashboards (e.g., Looker Studio or similar) and recurring reports covering reach, frequency, CTR, CVR, CPA/CPL, video views, and cost‑per‑outcome
• Analyze performance by audience, creative, placement, device, and geography; surface actionable insights and prioritize opportunities to scale or cut
• Design and evaluate structured experiments (A/B and multivariate), ensure proper test setup and significance checks, and document learnings
• Partner with ad buyers, content, design, and engineering volunteers to translate insights into creative briefs, targeting updates, landing page improvements, and budget reallocations
• Maintain clean data hygiene and taxonomy (campaign naming, UTM parameters, event schemas) to keep reporting consistent and reliable
• Monitor platform policy changes and privacy requirements that affect tracking and attribution; propose compliant alternatives when needed
• Create playbooks, templates, and documentation so additional volunteers can contribute quickly during peak cycles

What We’re Looking For

• 2–4 years of hands‑on experience in marketing/ad analytics supporting paid media programs
  Proficiency with GA4 (events, conversions, exploration reports), Google Tag Manager or equivalent tag tools, and UTM/taxonomy best practices
• Comfort with platform analytics/reporting in Google Ads, Meta Ads Manager, TikTok Ads, and Reddit Ads; familiarity with YouTube and other channels
• Strong dashboarding and reporting skills (Looker Studio or similar) and advanced spreadsheet skills (Google Sheets/Excel)
• Experience designing and evaluating experiments; practical knowledge of statistical significance, guardrails, and incrementality concepts
• Detail‑oriented with excellent documentation and communication skills; able to turn data into clear, non‑jargon recommendations
• Meticulous about compliance, privacy, and brand safety; working knowledge of nonpartisan 501(c)(3) guidelines is a plus
• A willingness to work with and support other volunteers
• 2+ hours per week during our core team hours M–F 8 a.m. – 6 p.m
• You are currently located in the US and can work one or two hours that overlap with US Pacific Time per week

How to Apply

Submit your resume (at https://wevote.applytojob.com/apply/) and include a brief note/cover letter to why you are interested in WeVote and helping our mission.