Position Overview: We are seeking a skilled Google Analytics Specialist (Volunteer) to join our team. This role requires 3-5 years of hands-on experience with Google Analytics and a deep understanding of web analytics and data interpretation. The ideal candidate will be responsible for analyzing website data to optimize marketing strategies and improve user experience.

Main Functional Role: The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the customer journey.

Key Interactions:

• Collaborate with marketing, product management, and development teams
• Work closely with stakeholders to understand business requirements and translate them into technical specifications for web analytics
  
  

Main Responsibilities:

• Implement and manage Google Analytics tracking across various digital platforms
• Analyze website traffic and user behavior to identify trends, insights, and opportunities for optimization
• Create custom reports and dashboards to monitor key performance indicators (KPIs)
• Conduct A/B testing and conversion rate optimization (CRO) to improve website performance
• Provide actionable recommendations based on data analysis to inform marketing strategies and product development
• Ensure data accuracy and integrity by performing regular audits and troubleshooting tracking issues
  
  

Technical/Experience Requirements:

• Bachelor's degree in Marketing, Data Science, Computer Science, or a related field
• 3-5 years of experience with Google Analytics, including implementation, management, and analysis
• Proficiency in Google Tag Manager for managing tracking codes and tags
• Experience with data visualization tools such as Looker, Tableau, or similar
• Strong understanding of web analytics concepts, including segmentation, funnel analysis, and attribution modeling
• Working knowledge of SQL and Python is required and familiarity with HTML, and JavaScript is a plus
• Google Analytics certification is preferred
• Excellent analytical and problem-solving skills with a keen attention to detail
• Strong communication skills to present insights and recommendations to non-technical stakeholders
  
  

Mindset and Character:

• Analytical thinker with a data-driven approach to decision-making
• Proactive and self-motivated with a strong sense of ownership and accountability
• Ability to work collaboratively in a team environment
• Detail-oriented with a commitment to maintaining data integrity and accuracy
  
  

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