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Social Content Strategist/Creator - Instagram

We Vote

We Vote

Oakland, CA, USA
Posted on Saturday, June 22, 2024
Join the WeVote Movement

WeVote has an open volunteer position for a person who has experience leading a Content Programming team across multiple social platforms. This is an opportunity to volunteer remotely with our active team to help us get ready for multiple elections in 2024. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout.

About Us

WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is building a movement of excellent, passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://www.wevote.us or on Twitter @WeVote.

Join the WeVote Movement

WeVote is seeking a passionate lover of democracy who wishes to use their unique skills in programming on Instagram to help encourage participation in our democracy by increasing voter turnout, candidate/initiative education, and participation in elections. Many see Instagram as a vanity platform, but you know it has the power to achieve great things if used with the right intentions. This is a huge opportunity to use your talents in programming for good - to achieve a higher purpose, leading WeVote’s account(s) to build broader awareness and encourage engagement in the upcoming election cycle, and beyond.

This role’s primary mission is to encourage our followers to share the passion behind WeVote by driving usage of our proprietary platform designed and dedicated to informing and encouraging voters to exercise their most important right - their vote. We are strictly non-partisan, focusing on the importance of spreading verified, factual information as we educate voters and potential voters on their choices and how candidates/initiatives align with every individual’s personal values.

This role reports to the VP, Head of Programming, but provides flexibility and oversight in managing your own unique knowledge, hacks, and perspective on the Instagram platform.


  • Educate leadership on Instagram’s current trends and how they can be leveraged to program effectively to support the WeVote mission
  • Develop the ideal Programming Strategy for the Instagram platform in collaboration with the Head of Programming, Chief Marketing Officer, and Chief Content Officers.
  • Identify and secure potential collaborative, aligned creators to help accelerate opportunities to best tell the WeVote story on Instagram
  • Lead the aggregation and re-versioning of highly topical and trending content to build following and engagement on Instagram account(s)
  • Engage with creative team to suggest and optimize new content ideas for Instagram
  • Potentially be a front-facing creator on one of our Instagram channels
  • Collaborate with creative team in developing key moments related to trends and infuse WeVote in the conversation around upcoming electoral contests (primaries, debates, general election, etc)
  • Interface with the Data Analytics team, related to trends, conversions, user growth, engagement, etc
  • Based on quantitative and qualitative analysis, drive programming decisions for our Instagram account(s), making necessary recommendations to consistently improve our platform strategy based on post performance, engagements, etc.

The ideal candidate is obsessed with Instagram, spending several hours a day creating and using the platform. They are ideally a creator themselves, or perhaps create for a media publisher or in a social marketing organization. They have their finger on the pulse of Instagram trends, top creators, and hacks and have successfully built and grown an audience and meaningful engagement themselves, or helped accelerate for other creators/organizations.

Also critical is the necessary interpersonal skills to work within an all-volunteer team who care deeply about Democracy and brings a collaborative, enthusiastic attitude to their volunteer duties.

Who you are: Must haves

  • The ideal candidate comes from either a media publisher or a social marketing organization and has relevant experience and a deep understanding of the current social media landscape, trends, and methods with a track record of delivering successful metrics across key platforms.
  • Critical to the success of this role is the necessary interpersonal skills to manage an all-volunteer team who care deeply about Democracy and have innate programming skills on their platforms of expertise.
  • At least 5-7 hours each week during our core team hours M-F 9 a.m. - 6 p.m. in your time zone
  • You want to work with an established and successful team. You are committed to strengthening American Democracy
  • You are striving for personal excellence
  • A willingness to work with and support other volunteers
  • You are currently located in the US and can work one or two hours that overlap with US PT per week

Not Required, But Nice To Have.

  • If you have more than 7 hours to volunteer each week, there are other ways you can get involved with WeVote

What You’ll Gain

You will have the opportunity to touch the lives of millions of Americans and be part of a movement and product that will receive national attention. You’ll gain an opportunity to grow within the WeVote movement and meet other volunteers who are like-minded and interested in building a valuable application to empower voters across the United States. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network.

How to apply:

Submit your resume and include a brief note/cover letter as to why you are interested in WeVote and our mission.

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