Underwater Earth is a not-for-profit charity that uses creative storytelling and technology to reveal the ocean and support marine conservation. The organisation develops underwater camera systems and runs large-scale coral reef surveys, creating open visual archives for scientists. It produces virtual reality films, interactive exhibitions, school education resources, and online galleries that showcase reef ecosystems and climate impacts. Underwater Earth also designs initiatives such as the 50 Reefs framework and impact investment reports that guide funding towards priority coral regions. Its projects often combine expeditions, scientific collaboration, community engagement, and digital media.