Growth: Business Development & Demand Generation
Trans Health HQ
Sales & Business Development
Remote
Posted on Mar 11, 2026
Growth: Business Development & Demand GenerationPart-Time / Practicum / InternshipPosition OverviewWe are seeking high-caliber talent to spearhead our Stage 0 pipeline development. This role is foundational to our growth strategy, requiring a blend of strategic research, operational discipline, and analytical judgment.Working directly with the CEO, a successful candidate will identify high-value institutional leads interested in the free Access & Information Hub and our digital enterprise solution – specifically grant decision-makers and key stakeholders across the provider and payer landscape.You will be responsible for sourcing direct contact information (emails and phone numbers), proposing tailored messaging, and leveraging performance data to iterate on outreach strategies.This is an ideal role for a high-energy individual aspiring to a career in social impact and technology or healthcare sales, who is eager to master the mechanics of business development from the ground up.Core Responsibilities- Institutional Mapping: Identify and profile decision making groups and champions within foundations and healthcare institutions specializing in LGBTQ+ advocacy, gender health equity, and social impact technology. You will also evaluate grant opportunities and institutional partnerships that align with the mission.- Advanced Market Intelligence: Conduct deep-dive research into Ideal Customer Profiles (ICPs). You will look beyond traditional titles to define nuanced buyer personas and identify "readiness indicators" (e.g., active health equity ERGs).- Strategic Prospecting & Rationale: Manually source and verify contact intelligence (direct emails and phone numbers) for decision-makers across health systems and non-profits. For every lead, you will provide a brief strategic rationale: Why this institution? Why this stakeholder? Why now?- Campaign Design & Messaging: Develop multi-channel outreach cadences and draft tailored value propositions for specialized stakeholders and campaigns- Performance Analytics: Build and manage reports to track pipeline volume and Stage 0 to Stage 1 conversion rates. You will be trained to analyze this data to suggest tactical pivots and messaging adjustments.- CRM Systems Management: Maintain absolute data integrity within the CRM (HubSpot, Attio, or Apollo). This includes standardized lead categorization, systematic deduplication, ensuring precise lead-to-account mapping, and executing proactive database hygiene to maintain a high-quality pipeline.Minimum Qualifications- Executive Communication: Exceptional written skills with the ability to draft professional, high-stakes correspondence for C-suite and Executive Director-level stakeholders.- Strategic Research: Demonstrated ability to perform deep-dive research, navigate complex organizational structures, and identify non-obvious opportunities.- Operational Discipline: A self-starter who can manage high-volume tasks with meticulous attention to detail and minimal supervision.- Technical Agility: Proficiency in leveraging AI productivity tools and LLMs to accelerate research, drafting, and data categorization.- Intellectual Curiosity: A rapid learner with a genuine interest in the mechanics of business development and the nuances of the healthcare/social impact sectors.Preferred Qualifications- Technical Proficiency: Demonstrated experience with CRM platforms (HubSpot, Attio) and sales intelligence tools (Apollo, ZoomInfo).- Analytical Capabilities: Ability to analyze campaign performance and breakdown conversion rates across the sales funnel.- Domain Expertise: A foundational understanding of the healthcare ecosystem, including payer dynamics and institutional health equity indicators.- Experience: 1-2 years of experience in B2B outreach, grant research, or large-scale institutional business development.Key Performance Indicators (KPIs)- Pipeline Volume: Total number of qualified Stage 0 leads generated.- Conversion Velocity: Rate of conversion from Stage 0 (Prospect) to Stage 1 (Accepted Lead).- Data Accuracy: Maintenance of a zero-error lead database within the CRM.How to ApplySend your resume, cover letter, and work products or portfolio (optional) to ivan@thhq.org.