Growth Marketing Manager, Philanthropy
At Thorn, our cause is our code. We are a nonprofit whose mission of defending children from sexual exploitation and abuse is deeply embedded within our core—a shared code that drives us to do challenging work with resilience and determination.
Here, you’ll work and grow among the best hearts and the best minds in tech, data, and business alongside our network of independent partners, NGOs, and law enforcement agencies. Together, we’re focused on building technology that protects children’s futures. We are looking for dynamic problem solvers with the desire to help address some of today’s toughest issues. You'll collaborate with a diverse group of peers in a remote environment centered on wellness, care, and compassion.
In 2019, we took the stage at TED and shared our audacious goal of eliminating child sexual abuse material from the internet. Come join us to help make this goal a reality and build a world where every child can be safe, curious, and happy.
About the Role
Thorn is seeking a motivated and results-oriented Growth Marketing Manager, Philanthropy, to join our dynamic team in driving the growth of individual donor support. The ideal candidate will have experience in driving lead acquisition and cultivation for all donor types, including Major Donors and Annual Fund, a strong understanding of integrated marketing strategies, thought-leadership driven marketing and aptitude for innovation and creativity in their strategies. .
Thorn’s Marketing & Communications team serves as the public face of Thorn. We drive adoption of our child safety technology, donor acquisition, and trust and influence with key public audiences, ensuring the financial sustainability of our organization. Using our expertise, we identify, cultivate and move Thorn’s audiences to take actions that advance Thorn’s mission.
What You’ll Do
- Lead growth marketing for individual donors:
- Collaborate with the philanthropy team to develop and implement comprehensive growth marketing strategies to acquire new donors and retain current donors, with a primary focus on Major Donors and secondary focus on Annual Fund.
- Lead donor acquisition strategy, including but not limited to paid media campaigns, event strategy, and other initiatives aimed at acquiring new donors and retaining existing ones.
- Maintain a deep understanding of the individual giving target segments and personas, complementing philanthropy’s knowledge with consumer research. Leverage this deep understanding to creatively build novel outreach channels and touchpoints to engage new and existing donors.
- Identify new opportunities to scale growth marketing.
- Integrate closely with the philanthropy team to ensure strategic, tactical and process alignment.
- Manage the execution and collaboration of growth marketing:
- Oversee the day-to-day execution of growth marketing, including managing paid media, events (with support from External Affairs Operations), marketing automations and campaign-specific content creation.
- Collaborate closely with the Content Marketing Manager to ensure seamless integration and leverage campaign-specific content fully.
- Collaborate closely with the Growth Marketing Manager, Industry, and the greater External Affairs team to look for opportunities to leverage growth marketing initiatives to drive customer acquisition.
- Annual Fund:
- Lead 2-3 annual fund campaigns per year, including at least one monthly donor campaign and End of Year Campaign.
- Utilize automation tools to nurture leads, increasing donor retention and conversion rates from subscriber to donor, donor to builder, and to effectively acknowledge and retain donors.
- Performance Monitoring and Optimization:
- Monitor, analyze and report on the performance of all owned initiatives.
- Continually optimize and improve the effectiveness of campaigns, leveraging data-driven insights.
- Ensure proper tracking and integration in all applicable Thorn systems.
- Collaborate with the greater EAT team on lead flow optimization and documentation.
- Budget management:
- Manage growth marketing budget, ensuring 100% adherence to budget and implementing solutions to adjust budget spend when necessary to maximize ROI.
What We’re Looking For
- 5+ years experience in developing and executing strategic fundraising and growth marketing plans, with a focus on donor acquisition and retention
- Strong integrated and thought-leadership driven marketing skills, with the ability to lead and execute multiple work streams simultaneously
- Experience in managing paid media agencies and campaigns
- Experience leveraging marketing automation tools and strategies, with Hubspot and Salesforce experience preferred
- Excellent analytical skills, with the ability to interpret data and adjust strategies accordingly
- An innovative, creative and resourceful critical thinker who thrives at problem-solving on a nimble, fast-paced team
- Strong communicator and collaborator with the ability to effectively work across a range of communication styles in a cross-functional environment
- Experience successfully project managing marketing initiatives. Agency account management experience is a plus.
- You have a commitment to putting the children we serve at the center of everything you do.
Technologies We Use (for relevant roles)
- Google Analytics
- Google Looker Studio
- Google Workspace
Compensation and Benefits
A reasonable estimate of the compensation range for this role is $91,000 - 121,000/year. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to location; skill sets; experience and training; licensure, and certifications.
Our remote-first work model is structured around working from home most of the time. But, there will be times that employees are expected to travel. For example, Thorn may host company-wide gatherings, and smaller teams may hold in-person meetings and team-building events, or require attendance at specific conferences.
At Thorn, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Thorn can mean for you.
Thorn is a strong and flexible team because of the diverse backgrounds of our staff. This includes professional background, subject matter expertise, culture, race/ethnicity, sexual orientation, gender identity and expression, language, hobbies, etc. We strongly encourage women, minorities, and people from underrepresented backgrounds to apply. Your skills are needed here.
Thorn is committed to the full inclusion of all qualified individuals. In keeping with our our commitment, Thorn will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact our team at firstname.lastname@example.org
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.