• Lead all aspects of TFC’s Digital Voter Turnout program execution including voter targeting, program sign up and turnout such as:
  
  • Allocate and optimize a donor-funded media budget across digital media channels to maximize the number of targeted program sign ups for the lowest cost
  • Develop creative concepts for digital media channels
  • Set up and communicate with voters on a two-way voter hotline, and oversee any necessary hotline staff
  • Implement and improve subscriptions/tools needed to execute different parts of the program and develop product briefs for further updates that needs to be made
  • Scope and deploy experiments related but not limited to voter targeting and messaging
  • Analyze data from all possible sources including the voter file to optimize the overall program
• Support the fundraising efforts required to fund the program including donor conversations, developing and presenting major donor program updates
  
  • Generate key reporting and presentations for usage across platforms
• Communicate with internal and external stakeholders about the plans, progress and results of the program on a regular basis.
• Manage the team and P&L to execute media buying, funnel optimization, creative, data infrastructure, voter hotline

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• 8+ years of growth marketing experience
• Managed a minimum of $5M+ media budgets across multiple digital channels including Meta, Google/Youtube, Snapchat, CTV/OTT
• Experience in and love for developing and running experiments or tests to optimize acquisition funnels and understand efficacy of messaging or formats
• A plus if you’ve run SMS and email marketing programs in partnership with CX teams for retention
• Managed cross-functional marketing teams - including creative, ad buying, front end development and more
• Unique ability to distill down data into key insights and points for both marketing savvy and non-marketing savvy audiences.
• Detail and data are your bread and butter - you can pull up but you’re not afraid to get into the details and ensure the Ts are crossed and Is are dotted.
• Deep excitement and passion for making a major impact at the intersection of digital marketing and electoral politics.
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This is a full-time role to start in August and go through November 2025. Anticipated salary $165k (annual).