GM, Digital Voter Turnout
Tech for Campaigns
Posted on Thursday, May 2, 2024
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Responsibilities
- Lead all aspects of TFC’s Digital Voter Turnout program execution including voter targeting, program sign up and turnout such as:some text
- Allocate and optimize a donor-funded media budget across multiple states and digital media channels to maximize the number of targeted program sign ups for the lowest cost
- Develop creative concepts for digital media channels
- Set up and communicate with voters on a two-way voter hotline
- Identify and set up subscriptions/tools needed to execute different part of the program and develop product briefs for software that needs to be built
- Scope and deploy experiments related but not limited to voter targeting and messaging
- Analyze data from all possible sources including the voter file to optimize the overall program
- Support the fundraising efforts required to fund the program including prospective donor conversations, developing and presenting major donor program updatessome text
- Generate key reporting and presentations for usage across platforms
- Communicate with internal and external stakeholders about the plans, progress and results of the program on a regular basis.
- Manage the team and P&L to execute media buying, funnel optimization, creative, data infrastructure, voter hotline
Qualifications
- 8+ years of growth marketing experience
- Managed a minimum of $5M+ media budgets across multiple digital channels including Meta, Google/Youtube, Snapchat, CTV/OTT
- Run and managed cross-functional marketing teams - including creative, ad buying, front end development and more
- Experience in and love for developing and running experiments or tests to optimize acquisition funnels and understand efficacy of messaging or formats
- A plus if you’ve run SMS and email marketing programs in partnership with CX teams for retention
- Unique ability to distill down data into key insights and points for both marketing savvy and non-marketing savvy audiences.
- Detail and data are your bread and butter - you can pull up but you’re not afraid to get into the details and ensure the Ts are crossed and Is are dotted.
- Deep excitement and passion for making a major impact at the intersection of digital marketing and electoral politics.
This is a full-time role starting in June and going through the 2024 election.