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GM, Digital Voter Turnout

Tech for Campaigns

Tech for Campaigns

Posted on Thursday, May 2, 2024



  • Lead all aspects of TFC’s Digital Voter Turnout program execution including voter targeting, program sign up and turnout such as:some text
    • Allocate and optimize a donor-funded media budget across multiple states and digital media channels to maximize the number of targeted program sign ups for the lowest cost
    • Develop creative concepts for digital media channels
    • Set up and communicate with voters on a two-way voter hotline
    • Identify and set up subscriptions/tools needed to execute different part of the program and develop product briefs for software that needs to be built
    • Scope and deploy experiments related but not limited to voter targeting and messaging
    • Analyze data from all possible sources including the voter file to optimize the overall program
  • Support the fundraising efforts required to fund the program including prospective donor conversations, developing and presenting major donor program updatessome text
    • Generate key reporting and presentations for usage across platforms
  • Communicate with internal and external stakeholders about the plans, progress and results of the program on a regular basis.
  • Manage the team and P&L to execute media buying, funnel optimization, creative, data infrastructure, voter hotline


  • 8+ years of growth marketing experience
  • Managed a minimum of $5M+ media budgets across multiple digital channels including Meta, Google/Youtube, Snapchat, CTV/OTT
  • Run and managed cross-functional marketing teams - including creative, ad buying, front end development and more
  • Experience in and love for developing and running experiments or tests to optimize acquisition funnels and understand efficacy of messaging or formats
  • A plus if you’ve run SMS and email marketing programs in partnership with CX teams for retention
  • Unique ability to distill down data into key insights and points for both marketing savvy and non-marketing savvy audiences.
  • Detail and data are your bread and butter - you can pull up but you’re not afraid to get into the details and ensure the Ts are crossed and Is are dotted.
  • Deep excitement and passion for making a major impact at the intersection of digital marketing and electoral politics.

This is a full-time role starting in June and going through the 2024 election.

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