• Lead all aspects of TFC’s Digital Voter Turnout program execution including voter targeting, program sign up and turnout such as:
  • Allocate and optimize a donor-funded media budget across multiple states and digital media channels to maximize the number of targeted program sign ups for the lowest cost
  • Develop creative concepts for digital media channels
  • Set up and communicate with voters on a two-way voter hotline
  • Identify and set up subscriptions/tools needed to execute different part of the program and develop product briefs for software that needs to be built
  • Scope and deploy experiments related but not limited to voter targeting and messaging
  • Analyze data from all possible sources including the voter file to optimize the overall program
• Support the fundraising efforts required to fund the program including prospective donor conversations, developing and presenting major donor program updatessome text
  • Generate key reporting and presentations for usage across platforms
• Communicate with internal and external stakeholders about the plans, progress and results of the program on a regular basis.
• Manage the team and P&L to execute media buying, funnel optimization, creative, data infrastructure, voter hotline

• 8+ years of growth marketing experience
• Managed a minimum of $5M+ media budgets across multiple digital channels including Meta, Google/Youtube, Snapchat, CTV/OTT
• Run and managed cross-functional marketing teams - including creative, ad buying, front end development and more

• Experience in and love for developing and running experiments or tests to optimize acquisition funnels and understand efficacy of messaging or formats
• A plus if you’ve run SMS and email marketing programs in partnership with CX teams for retention
• Unique ability to distill down data into key insights and points for both marketing savvy and non-marketing savvy audiences.
• Detail and data are your bread and butter - you can pull up but you’re not afraid to get into the details and ensure the Ts are crossed and Is are dotted.
• Deep excitement and passion for making a major impact at the intersection of digital marketing and electoral politics.

This is a full-time role starting in June and going through the 2024 election.