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Senior Product Marketing Manager (Contract)

Stellar Development Foundation

Stellar Development Foundation

Marketing & Communications, Product
San Francisco, CA, USA
Posted on Wednesday, January 17, 2024

Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today. Developers and companies around the world build on it, and the SDF team is expanding to support the rapidly growing and changing Stellar ecosystem.

As a Senior Product Marketing Manager (6-month contract) at SDF, you will lead the planning, development, and execution of product marketing initiatives for Stellar’s new and existing payment solutions, such as the Stellar Disbursement Platform and Stellar Aid Assist, driving B2B sales enablement and content development. You will have a direct impact on how the Stellar network’s solutions are positioned and marketed globally in the Blockchain, Crypto, and Fintech industries, as well as opportunities to drive in-market execution.

This is a 6-month minimum contract role and will report to the Director of Product Marketing.

In this role, you will:

  • Own and develop the positioning, value propositions, and messaging that drive adoption of Stellar’s payment solutions for cross-border, bulk disbursements, and aid.
  • Work with cross-functional teams, including business development, and product, to distill key functionality and benefits into product marketing content and messaging
  • Develop content and marketing collateral for sales enablement (FAQs, cheat sheets, presentations), website content, marketing campaigns, and initiatives – working cross-functionally within the Marketing team
  • Conduct competitive and market research for our product segments and industry verticals, informing product messaging based on business’ key goals and challenges
  • Support the strategy for SDF’s participation in Blockchain, Crypto, and Fintech industry events, supporting planning, execution, and inclusion of Stellar ecosystem partners
  • Test and refine new marketing approaches and channels to reach and engage key B2B audiences
  • Perform market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Business Development, Marketing, and Product Management
  • Identify trends, opportunities for testing, and measure results. Report campaign findings and make recommendations for optimization.

You have:

  • 5+ years of experience in product marketing, business-to-business (B2B) marketing, or technical marketing
  • Demonstrated track record in developing messaging and marketing content
  • A Bachelor’s degree in a related field is preferred
  • Experience in fintech and/or payments industry required
  • The ability to position products/solutions, determine target personas, and craft audience-specific messaging
  • Strong verbal and written communication skills and comfortable interacting with colleagues at all levels of the organization

Bonus Points:

  • Experience in the Blockchain or payments industry

The base pay for this position ranges from $90 to $110 per hour depending on job-related knowledge, skills, experience, and location. The following perks and benefits do not apply to contractors:

USA Benefits/Perks:

  • Competitive health, dental & vision coverage
  • Flexible time off + 15 company holidays including a company-wide holiday break
  • Paid parental leave
  • Life & ADD
  • Short & Long term disability
  • FSA & Dependent Care Accounts
  • 401K (4% match)
  • Employee Assistance Program
  • Monthly gym allowance
  • Daily lunch and snacks in-office
  • L&D budget of $1,500/year
  • Company retreats
About Stellar
Stellar is more than a blockchain. Powered by a decentralized, fast, scalable, and uniquely sustainable network made for financial products and services and a thriving and passionate ecosystem that includes a non-profit organization driven by a mission, Stellar is paving the path to unlock the world’s economic potential through blockchain technology. Built with speed and low costs in mind, the Stellar network provides builders and financial institutions worldwide a platform to issue assets, and to send and convert currencies in real time creating real world utility. Founded in 2014, the Stellar Development Foundation (SDF) supports the continued development and growth of the Stellar network and also serves the ecosystem of NGOs, corporations, universities, small businesses, governments, and solo entrepreneurs building on the Stellar network through tooling, funding and strategic collaborations. Together, Stellar is where blockchain meets the real world.
About the Stellar Development Foundation
The Stellar Development Foundation (SDF) is a non-profit organization focused on working with and supporting changemakers to create equitable access to the global financial system through blockchain technology. SDF provides grants, investments, funding, and other awards to builders and organizations. SDF also develops resources and tooling on the Stellar network to help unlock real world utility. As a nonprofit foundation, SDF puts the health of the Stellar network and the Stellar ecosystem and its mission above all else.
We look forward to hearing from you!
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SDF is committed to diversity in its workforce and is proud to be an equal opportunity employer. SDF does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.