Position summary:

We’re looking for a passionate, dedicated person to help build a new Cause Marketing program within our Marketing and Communications department. This program will inspire positive consumer behaviors, increase awareness of RA and our mission, and establish strong connections with new audiences. Creativity, productivity, and proactivity are key in this role. If you’re looking for a career where you can find meaning and purpose, join us and help build a world that’s better for people and the planet!

The Cause Marketing Manager will develop and implement revenue-generating partnerships with companies and brands that align with the mission of the Rainforest Alliance. This role will help build the program’s strategy and framework, marketing materials, and identify prospects. They will also coordinate with our Corporate Engagement & Partnerships team to foster cause marketing relationships with Rainforest Alliance certified brands, when appropriate.

They will lead all aspects of specific cause marketing partnership campaigns or projects; develop and execute creative direction and messaging, marketing, and promotion plans; lead and navigate the day-to-day relationships (internal and external) needed to achieve the goals of each individual partnership and related activation(s).

Responsibilities:

• Develop program strategy, set up internal framework, and create marketing materials for cause marketing program.
• Develop list of prospective companies who have a demonstrated interest in corporate giving and that are supportive of our mission.
• Lead negotiations with potential partners to secure mutually beneficial agreements.
• Develop creative concepts and campaign ideas and pitch to appropriate prospects.
• Develop and lead a portfolio of new corporate partners.
• Responsibility and accountability for meeting established revenue goals.
• Develop and implement systems to track and evaluate the effectiveness of corporate partnerships, providing regular reports and insights.
• Stay abreast of industry trends, competitor analysis, and emerging opportunities in corporate partnership development to inform strategy and decision-making.
• Lead marketing development campaigns (advertising, promotion, other marketing) and negotiate service-level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.
• Manage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities.

Qualifications:

• Bachelor’s degree in related field and 5-8 years’ related experience or equivalent combination of education and experience.
• Previous experience developing corporate partnerships in a non-profit setting highly preferred.
• Experience with cold calling and pitching ideas to prospective partners.
• Experience leading client and account relationships.
• Experience implementing and leading multiple complex projects in a time-sensitive manner.
• Initiative, self-motivated, resourceful, detail-oriented, dependability, strong attention to detail.
• Experience negotiating agreements.
• Experience developing and implementing marketing plans.
• Proficient in Microsoft Excel, Word, Outlook and PowerPoint.
• Excellent writing, editing and verbal communication skills.
• Excellent interpersonal skills with ability to interact culturally, linguistically, and diplomatically with diverse internal and external individuals.
• Knowledge of, and commitment to environmental issues and sustainability practices preferred.

Job level: 3A

Salary: For USA based candidates only:

• National Salary range (Excluding NY and DC) - $63,655- $90,906
• New York Salary Range - $75,605- $108,007
• Washington DC Salary Range - $73,180- $104,542

Deadline: 01 November 2024

Notes: Only candidates authorized to work in the US, Colombia or Mexico will be considered.

If you have any questions about the job vacancy, please contact the HR department: recruitment@ra.org