Summary:

The Rainforest Alliance’s Marketing and Communications department is building an unpaid influencer program to raise awareness and support of our organization and mission on our global social media channels. We are looking for an experienced, agile, detail-oriented, fast-moving individual to identify, engage and manage key influencers and content creators, as well as optimizing campaign effectiveness through data analysis and strategic collaboration.

Responsibilities:

• Develop a global influencer strategy that integrates diverse organizational goals.
• Identify potential unpaid influencers and key opinion leaders in strategic markets through comprehensive research and analysis.
• Manage and grow relationships with new unpaid influencers.
• Develop unpaid influencer marketing campaigns that align the Rainforest Alliance’s brand goals with influencer brands.
• Design and implement influencer journeys with regular touch points to foster long-lasting relationships.
• Engage with the existing influencers and celebrities and retain them in the Rainforest Alliance network.
• Collect performance data from influencers, monitor and analyse metrics to optimize engagement, reach, and overall campaign effectiveness.

Qualifications:

• Demonstrated experience successfully running influencer marketing campaigns and achieving measurable results in multiple countries.
• Have an existing influencer network and/or experience working with celebrities and PR agencies strongly preferred
• Strong attention to detail and high level of responsiveness.
• Creative thinker with the ability to conceptualize innovative influencer strategies and activations
• Strong understanding of creative trends in content creation and influencer marketing and ability to provide strategic recommendations
• Strong interpersonal skills with the ability to build rapport and maintain positive relationships with influencers and colleagues.
• Passion for sustainability, aligning with RA's brand values and mission

Job Level: 4

Salary: Commensurate with experience

Salary: For USA based candidates only:

• National Salary range (Excluding NY and DC) - $53,029- $75,755

• New York Salary Range - $63,004- $90,006

• Washington DC Salary Range - $60,983- $87,118

Deadline: 01 November 2024

Notes: Only candidates authorized to work in the US, the Netherlands or the UK will be considered.

If you have any questions about the job vacancy, please contact the HR department: recruitment@ra.org