Department: Digital
Reports to: Executive Director
Direct Reports: Website Manager
Collaborators: SEO Consultant, Communications Director
FLSA Status: Exempt
Salary: TBD
Location: Remote
Date: November 2026

About Plan C

Plan C is a national public health information initiative working to transform access to abortion in the United States by normalizing the self-directed option of abortion pills by mail.

Founded in 2015 by a small team of veteran public health advocates, researchers, and social justice activists, Plan C has spent the past decade making information about abortion pills more visible, understandable, and accessible. Through digital resources, creative campaigns, research, and community partnerships, Plan C has reached tens of millions of people nationwide with evidence-based information about abortion pills, helping establish “Plan C” as widely recognized shorthand for abortion pills.

Plan C’s cofounders have been recognized among Fast Company’s Most Creative People in Business and as a Rock Health Systems Disruptor. Plan C’s work has been featured in the Sundance documentary PLAN C and major national media outlets, and its website received a 2026 Webby People’s Voice Award in Activism. Read more about Plan C’s values.

Job Summary

The Digital Director leads Plan C’s digital strategy, ensuring that accurate, evidence-based information about abortion pills remains visible, accessible, and easy to find across an evolving online landscape.

This role oversees Plan C’s website and digital infrastructure (including the Plan C Guide to pills which receives 1.5M visitors per year), SEO, AEO, and analytics. As search engines, AI tools, and online information pathways rapidly evolve, the Digital Director plays a critical role in anticipating shifts, identifying opportunities, adapting existing strategies accordingly, and developing new strategies as necessary.

Serving as both a strategic and hands-on leader, the Digital Director manages Plan C’s digital priorities, collaborates with both internal teams and external technical partners, and uses research and data to continuously improve digital performance and user experience. The Director also advances Plan C’s emerging leadership in AI information accuracy, collaborating with peer organizations, researchers, and technology companies to improve how reproductive health information is represented and surfaced across digital platforms.

This is an opportunity for a curious, innovative digital leader to work at the intersection of public health, technology, information access, and social impact.

Responsibilities

Essential functions include, but are not limited to:

Digital Strategy & Search Visibility

• Lead and continuously refine Plan C’s digital strategy, with a focus on making accurate abortion pill information findable, accessible, and actionable.
• Oversee organic search visibility, including SEO and AEO, working closely with internal team members and external specialists.
• Identify, evaluate and oversee paid search and other digital discovery opportunities where appropriate and feasible. This includes coordinating with Comms Director and Social Media manager on opportunities with Reddit, social ads, organic visibility.Â
• Monitor changes in search engines, AI platforms, algorithms, and online user behavior, adapting strategies to maintain and expand Plan C’s visibility.
• Lead Plan C’s evolving AI search strategy, identifying opportunities to improve the accuracy, completeness, and visibility of abortion information in AI-generated responses.
• Identify and test emerging digital tools, platforms, and strategies that could strengthen Plan C’s reach and impact.

AI Research, Innovation & External Partnerships

• Lead Plan C’s AI search optimization strategy, improving the accuracy, completeness, and accessibility of reproductive health information across AI-powered search and answer platforms.
• Design visibility research and testing protocols to evaluate AI-generated content in search results, understand how AI systems respond to abortion-related questions, identify information gaps, and track changes over time.
• Collaborate with peer organizations, researchers, and technical experts to share findings, develop best practices, and advance collective approaches to improving online information.
• Engage with AI companies and technology platforms to share research findings, identify opportunities for improvement, and advocate for accurate, evidence-based health information.
• Stay informed about emerging developments in AI, search, digital privacy, and information access, translating relevant insights into actionable recommendations.
• Guide discussions about digital privacy, user safety, and responsible information stewardship, particularly in sensitive reproductive health contexts.
• Represent Plan C in relevant coalitions, conferences, working groups, and other external forums.
• Identify and pursue high-value opportunities for research collaborations, technical partnerships, and digital innovation.

Website, User Experience & Digital Infrastructure

• Oversee Plan C’s website and related digital properties, ensuring they remain accurate, functional, accessible, secure, and responsive to user needs.
• Collaborate with the Communications Director, Website Manager and other team members to implement website content improvements and align digital priorities with broader organizational strategies.
• Identify and implement opportunities to improve user experience, navigation, accessibility, and pathways to relevant information and resources.
• Provide strategic oversight of Plan C’s digital technology stack, including website architecture, analytics tools, integrations, and other supporting systems.
• Coordinate with external IT and technical partners to address organizational technology needs and maintain appropriate privacy and security practices.
• Develop and maintain contingency strategies for potential disruptions to digital information access, including search algorithm changes, platform restrictions, censorship, technical outages, and security threats.

Data, Analytics & Performance

• Oversee Plan C’s privacy-conscious digital analytics and measurement systems.
• Regularly analyze website traffic, search performance, referral sources, user behavior, and other relevant metrics to identify trends, opportunities, and potential challenges.
• Develop a deep understanding of how people discover, navigate, and use Plan C’s online resources through analytics data analysis, user research, and privacy-conscious testing.
• Set measurable goals and performance indicators for digital visibility, website performance, engagement, and user experience, and regularly assess progress.
• Translate data and research findings into clear recommendations for improving website performance and information pathways.
• Provide monthly reporting and strategic insights to the team, highlighting progress, emerging trends, and recommended next steps, drawing on input from the Website Manager and SEO/AEO specialists.Â
• Contribute data, insights, and narratives to organizational reports, grant proposals, presentations, and other materials communicating Plan C’s digital impact.

Team Leadership & Cross-Department Collaboration

• Manage digital project planning, timelines, and priorities to ensure high-impact work is completed effectively.
• Be an internal leader on digital security and privacy practices, informing our internal operations.
• Collaborate closely with Communications, Research, Community, and other departments to align digital strategies with organizational goals.
• Supervise and support the Website Manager, providing clear priorities, guidance and feedback on website development, maintenance, content updates, and technical improvements.
• Coordinate external developers, SEO/AEO specialists, IT consultants, and other technical partners as needed.
• Help develop and manage the digital department’s budget, vendor relationships, and technology investments.
• Contribute to organizational planning and strategy, bringing forward insights about the evolving digital landscape and its implications for Plan C’s mission.

Qualifications

While no one person will embody all the qualifications listed below, the ideal candidate will possess most of these skills and attributes.

Experience & Technical Skills

• Experience leading digital strategy, website management, digital communications, or related initiatives, ideally in a mission-driven organization.
• Strong understanding of SEO, digital content discovery, and website performance, with an interest in the emerging role of AI-powered search.
• Familiarity with web development, website architecture, content management systems, and digital design principles.
• Proficiency with website analytics and performance data to identify trends, evaluate effectiveness, and guide decision-making.
• Understanding of digital privacy, security, and responsible data practices, particularly when working with sensitive information.
• Experience managing digital projects, coordinating technical specialists, and translating organizational needs into actionable technical priorities.
• Familiarity with user experience principles, accessibility standards, and digital content optimization.
• Experience supervising staff, managing consultants, or managing cross-functional teams.

Leadership & Personal Attributes

• Deep curiosity about emerging technologies, particularly AI answer generation, how search algorithms work, and the future of online information access.
• Strategic thinker who can connect technological developments to organizational opportunities and long-term goals.
• Strong analytical and problem-solving skills, with the ability to turn complex information synthesized from disparate datasets into practical recommendations.
• Comfortable working both strategically and hands-on in a small, nimble organization.
• Excellent communication skills, including the ability to explain technical concepts clearly to nontechnical audiences.
• Strong writing and public speaking skills, with the ability to represent Plan C’s work to external partners and collaborators.
• Proactive, adaptable, and comfortable navigating uncertainty in a rapidly changing technological environment.
• Collaborative leadership style, with a commitment to supporting colleagues and building strong working relationships.
• Resourceful and thoughtful about prioritization, recognizing where limited time and resources can create the greatest impact.
• Commitment to reproductive autonomy, health equity, and Plan C’s mission of expanding access to accurate, actionable health information.

Schedule, Pay & Hours

This is a full-time 40 hours per week position. The standard work schedule and expected weekly hours will be confirmed in accordance with Plan C's employment practices. Occasional evening or weekend work may be required to support campaigns, media opportunities, events, or time-sensitive organizational communications.

Expected salary range, commensurate of experience: expected $125,000-140,000/year + benefits, which include health, dental and vision; personal development stipend, work-from-home stipend, vacation and sick time.Â

Travel

Occasional domestic travel may be required for organizational meetings, conferences, campaign activities, or other communications-related events. Specific travel expectations will be confirmed.

Equal Employment Opportunity (EEO) Statement

Plan C values a broad range of experiences, perspectives, and backgrounds that strengthen our organization and our work. We are committed to fostering a workplace where equity, inclusion, and belonging are integral to how we collaborate, contribute, and succeed together. Our employment practices are grounded in merit, qualifications, performance, and alignment with our mission.

Plan C is an Equal Opportunity Employer. We do not discriminate in employment decisions, including hiring, promotion, compensation, training, or termination, on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.

To apply: please use this form to submit your resume and application by 11:59p EST Dec 5, 2026.