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Locations

London, UK · England, UK · Mile End, London, UK

industry

Commerce and Shopping · Community and Lifestyle

Size

51-200 employees

Stage

Other

founded in

2010

We couldn’t believe Pennies wasn’t already a thing… so we made it. We launched on November 1st 2010 with our first retailer, Domino’s Pizza, which gave us immediate national reach via their online ordering service. Zizzi restaurants and Travelodge quickly followed and the Pennies began to count in a big way. As for us, we’re a passionate set of people from backgrounds including retail, finance, payments and charity – with one shared vision. We believe that it should always be possible to donate a few pennies to charity whenever you pay by card – in shops, online or in an app on the move.

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