Pennies couldn’t believe Pennies wasn’t already a thing, so we made it. Pennies launched with our first retailer, Domino’s Pizza, which gave us immediate national reach via their online ordering service. Zizzi Restaurants and Travelodge quickly followed, and the Pennies began to count in a big way. They're a passionate set of people from backgrounds including retail, finance, payments, and charity – with one shared vision. We believe that it should always be possible to donate a few pennies to charity whenever you pay by card – in shops, online, or in an app on the move.