ABOUT THE ROLE

We seek a creative content specialist to develop high-impact, user-centered communication tools for health and caregiving. This role involves content design, cross-functional collaboration, and continuous iteration based on user insights.

WHAT YOU WILL DO

• Conduct in-depth secondary research and/or participate in needs finding on health conditions, caregiving behaviors, and socio-cultural contexts to inform content direction.
• Review medical literature, behavior change frameworks, and program documents to identify communication gaps and opportunities.
• Apply a social and behavioral lens to content development, with sensitivity to gender dynamics, power relations, and cultural norms that influence caregiver behavior and health-seeking practices in communities.
• Translate complex medical and programmatic content into simple, empathetic, and actionable communication for low-literacy, low-resource settings.
• Develop content strategies and messaging that promote healthy behaviors, rooted in behavioral insights and user understanding.
• Create engaging and culturally sensitive content across formats such as flipcharts, handouts, WhatsApp messages, IVRS scripts, audiovisual tools, and interactive games.
• Collaborate closely with design, illustration, and film teams to ensure visual elements align with content intent and enhance clarity and engagement.
• Write detailed creative briefs and provide visual references to guide multimedia production teams effectively.
• Structure master content files in a way that supports seamless translation and transcreation into multiple regional languages, ensuring the core message, tone, and emotional resonance are preserved across contexts.
• Participate in prototyping and field testing of communication tools to gather feedback from end users and field staff.
• Analyze insights from tool testing and refine messaging, tone, and structure to improve usability and impact.
• Coordinate with medical, implementation, product, and research teams to ensure content accuracy, relevance, and alignment with broader program goals.
• Manage timelines, feedback loops, and version control to ensure high-quality deliverables across multiple concurrent projects.
• Document key processes, creative approaches, and learnings to support team knowledge sharing and improve future communication products.

WHO WE ARE LOOKING FOR

• Experience of 5-6 years in copywriting or creative content writing for public health or development communication initiatives, with a strong understanding of community engagement, social behavior change, and gender-sensitive approaches.
• Prior experience of working on communication campaigns for NGOs, Multi/bi-lateral agencies, Development sector, Centre or State Government is essential.
• Graduate/Post-Graduate with Degree/ Post Graduate Diploma in Mass Communication, Marketing, Advertising, Behaviour Change Communication, Journalism, English/Hindi Literature, Public Health, or any other related field.
• Excellent creative writing skills in English/Hindi or any other Indian language to draft copy for health communication collaterals.
• Proficiency in any other Indian language i.e. Telugu/ Kannada/ Punjabi/ Marathi/ Tamil will be a plus.
• Outstanding communication skills and ability to work seamlessly as part of a diverse team including designers, analysts, and educators from India and overseas.
• Close attention to detail while reviewing drafts and finalizing content.
• Able to work collaboratively with team members and on your own when needed.
• Able to manage feedback streams and iterate communication materials accordingly.