Digital Marketing Specialist - Volunteer Position

About NeighborShare

1 in 3 Americans can’t afford a $400 emergency.

NeighborShare is a nonprofit startup that fills a critical gap in our ecosystem, getting “just in time” resources to resource-strapped Americans by connecting neighbors who need help with neighbors who want to help.

How do we do it? We partner with front line staff at trusted nonprofits — case workers, social workers, etc. who are already on the ground in communities —to identify pivotal needs of $400 or less that would otherwise go unmet… needs that are otherwise slipping through the cracks and sending families into preventable crises.

We believe most people would lend a hand to a neighbor in crisis – but identifying those real-time needs is next to impossible for the average citizen. So NeighborShare makes the connection for you, indexing hundreds of emergent critical needs in real-time. When local options have run out, we use our platform to connect those critical needs with people who want to help, effectively removing the red tape to accessing real-time help.

Through NeighborShare, everyday donors can give with confidence, knowing their contributions will go directly to real households with real needs, and the families helped stay on track. Neighbors helping neighbors.

Founded during the pandemic, NeighborShare has quickly scaled our footprint to a national network of more than 60 partner organizations, directly helping over 8,000 neighbors across 25+ states. We have largely been powered by a dedicated team of volunteers who are experts in their fields—business strategists, engineers, product designers, marketers. We are also led by a Board of industry leaders from world-class companies like Goldman Sachs, VistaPrint, and Blackstone. Actively building toward a true national movement, our team is driven by a generosity of spirit and a shared vision of what the future of philanthropy looks like.

Role Overview

NeighborShare is seeking to bring on a savvy digital marketing expert who is willing to generously volunteer their expertise and jump in on this unique opportunity to be part of a national movement. You’ll be working with a strong team of scrappy, get-it-done entrepreneurs to build a meaningful non-profit from its early stages. We are looking for someone with a strong proficiency in SEO, Google Search campaigns and in writing. The role will eventually evolve to include Meta ad strategies. All but two people at NeighborShare today are volunteers, so this position is unpaid. The work can be done remotely and can be done with a ~5-10 hour per week commitment. This is an excellent opportunity for a self-starter interested in putting their skills to use for social good, while gaining exposure to executives and other volunteers at the top of their fields.

Responsibilities

• Partner with the Executive Director, the Product Team, and the Social Media team to define a digital fundraising strategy needed to attract online donations

• Work with pro-bono ad agency to determine Google keywords strategy, ad copy and campaign setup, and develop a plan and budget to execute

• Identify and implement SEO strategies to improve organic website ranking for priority terms

• Craft and deploy biweekly email marketing campaigns

• Draft social media copy

• Analyze social media results, email campaign results, and basic Google Analytics metrics to determine best performing content and identify areas for improvement. Review digital analytics and reporting to develop optimization of donor journeys, conversion rates, acquisition and renewal rates, and attrition.

Basic Requirements

• A strong passion for social impact and an action-oriented, entrepreneurial spirit

• Professional experience working with Google Search and Google Analytics

• Nice to haves:

  • Experience working with Klaviyo

  • Experience working with Meta advertising

Contact Information

Please send a brief cover note and resume to kelli@nbshare.org if you are interested in exploring this opportunity.