Are you ready to make a difference? MIND Education, the creators of ST Math and InsightMath, is looking for a digital marketing guru who is passionate about building integrated marketing programs. As Digital Marketing Manager, you will drive demand generation programs aligned to the buyer’s journey towards building revenue pipeline.

Join us on our mission to ensure that all students are mathematically equipped to solve the world’s most challenging problems!

Do you have what it takes to join our team?

• Do you thrive to collaborate with a team to create and launch marketing campaigns and programs aligned to market needs?

• Have you been successful leading tactical operations to increase demand and sales and promoting an online presence by driving more traffic to the company website?

• Do you know how to leverage engaging content targeted to a segmented audience at the right time of their buyer’s journey?

• Have you used data to analyze campaign performance and make data-informed decisions?

Responsibilities

• Develop comprehensive inbound and outbound marketing campaigns to drive demand that results in high-quality leads converting to sales opportunities.

• Plan and execute multi-tactic marketing programs for demand generation, lead nurturing, and conversion programs that include email marketing, events, webinars, SEO, SEM, advertising, etc.

• Collaborate with the Senior Manager of Content Marketing to ensure content alignment and messaging goals.

• Leverage engaging content targeted to audiences at the right time of their buyer's journey.

• Measure and analyze the results of marketing campaigns and identify ways to improve effectiveness.

• Use data to make data-informed decisions and optimize performance.

• Identify opportunities to optimize the leads process and integration working closely with Partnerships/Sales

• Manage conference strategy and plans.

• Manage an event specialist responsible for executing conference logistics.

• Manage a marketing specialist responsible for executing CRM enhancements, emails, landing pages, and forms.

• Collaborate with Partnerships/Sales to launch national and regional campaigns aligned to territory plans to drive new business.

• Report to the Vice President of Engagement as a part of the Engagement leadership team responsible for strategy, plan, metrics, process, and culture.

• Stay informed about industry developments and best practices to optimize digital marketing performance.

Experience and Qualifications

• Bachelor’s degree or higher

• 5+ years of digital marketing experience

• Knowledge of K-12 education and the edtech industry preferred

• Highly knowledgeable about CRM (i.e., Pardot/Account Engagement, Salesforce, Hubspot)

• Google Analytics

• Detail-oriented with strong project management skills

• Mission-driven and passionate about education

• Lifelong learner with proactive attitude

• Go-getter who takes initiative and drives projects forward

This is a fully remote role, and can be anywhere in the United States, as long as you don't mind turning on your webcam to build a rapport, even from a distance. This role will require occasional travel and report to the VP of Engagement.