About the Role:

The primary mission of the Marketing Manager is to build awareness and trust in Merit America. The Marketing Manager will be responsible for activities related to marketing strategy development and analysis, brand management, and content creation. The ideal candidate will have strong project management skills, be analytical and detail-oriented, possess excellent communication skills, and work collaboratively with cross-functional teams to achieve our marketing goals.

The Marketing Manager is an exempt position and will report directly to the CMO and work primarily with the Brand & Marketing team at Merit America, but also collaborate with the Sustainability, Program and Product teams.

What You’ll be Doing:

The responsibilities of the Marketing Manager will include, but are not limited to, the following:

Marketing Strategy Development and Analysis Projects

• Complete special projects to research and identify researched-backed solutions for marketing challenges and implement those solutions. Past projects have included”
• Identifying the needs and potential solutions for a marketing metrics dashboard
• Assessing demand for new tracks
• Identifying, prioritizing, and applying for the awards that will advance our goals.
• Serve as the point person for learner marketing research, capturing key questions about our learners from across teams, conducting secondary research, serving as the point person for primary research, and developing personas and research synthesis documents.
• Maintain the Merit America competitive analysis document, with regular refreshes to identify new peers, com

Brand Management

• Identify and assess solutions for printing and materials production
• Manage all aspects of the Merit America swag and our promotional store including budget, products and launches, serving as the primary point of contact
• Collaborate with team members to create one-off promotional materials for events & special occasions
• Maintain our conference calendar and organizational presence, coordinating needs across leaders and teams
• Manage all Merit America applications for awards, including research, drafting, follow-up, and promotion

Content Creation and Video Production

• Manage brand video creation, including working with a contractor to capture learner success stories and program accomplishments and share them to a range of audiences, including direct outreach, our website, and our social media channels
• Create content, including drafting website content and creating images
• Support SEO work with projects such as keyword generation and benchmarking

What Makes a Successful Candidate:

We know that women and people of color are often less likely to apply to a position if they don’t match 100% of the job qualifications. Don’t let that be the reason you miss out on this opportunity! We encourage you to apply if you can demonstrate many of these skills and competencies. Below are the skills that are relevant for thriving in this role:

Must Haves:

• Strong analytical skills: The ability to research, analyze, and interpret data and make informed decisions based on the data.
• Excellent communication skills: Strong written and verbal communication skills to create compelling content, effectively convey ideas and messages, and interact with team members, external audiences, and stakeholders.
• Creative thinking: Being able to think creatively to come up with innovative solutions to marketing challenges.
• Project management: The ability to manage multiple projects simultaneously and prioritize tasks based on deadlines.
• Be energized by our organizational mission - to provide a pathway to family-sustaining careers for Americans without college degrees
• Proven history of living within our values
• Sense of deep personal responsibility for our collective success
• Commitment to DEIJ

Nice to Have:

• Brand management: Experience effectively managing a brand and maintaining consistency across all marketing channels.
• Understanding of SEO: Knowledge of search engine optimization (SEO) best practices to improve website ranking and drive traffic.
• Video production: Familiarity with video production production.
• Marketing research: Experience conducting market research and analyzing data to make informed marketing decisions.
• Attention to detail: The ability to pay close attention to detail to ensure that all marketing efforts are executed flawlessly.
• Technical skills: Familiarity with various marketing tools and platforms such as Wordpress, Datorama, Salesforce, Pardot

Other Logistics

• This position is full time: 4-day work week (Fridays are an operating day if there is a holiday closure during the week)
• Location: Remote
• Salary : $115,300 - $115,300

Our goal is to have competitive and equitable compensation. We have a market-based compensation approach which means that we benchmark each role from reputable data sources. We compare our benchmarks against similarly sized non-profit organizations with comparable annual budgets and geographical areas. We pay the same rate for the same roles and adjust to comply with statutory mandates.