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Sales Generalist for Business Sustainability Education

Leaders for Climate Action

Leaders for Climate Action

Sales & Business Development
Posted on Thursday, June 13, 2024
Your Mission

We are looking for a sales generalist to join our small, dedicated team (fully remote, with a Berlin co-working space). At LFCA we educate sustainability practitioners to drive impactful transformations in their organizations through immersive, practical peer-learning formats tailored to their specific challenges.

Your primary role will be to partner with Philippe and Anna from our Growth team to boost sales for our B2B courses and community subscriptions. We seek someone who can provide strong support in day-to-day execution and focus on building scalable conversion funnels.

Your responsibilities:

You'll spearhead all stages of sales, lead generation, and the optimization of paid traffic campaigns while maximizing our CRM's potential. Additionally, you'll play a pivotal role in expanding our community network, which currently has 4,000 members.

  • Lead Generation: identify and target potential clients via various channels like paid ads on Linkedin and Meta platforms, Sales Navigator, networking events, industry conferences, etc.

  • Sales Presentations: deliver compelling presentations and demonstrations of our educational programs and community resources to prospective clients via video/phone calls and emails. Manage contract negotiations, create customized pitch decks, and close B2B deals.

  • CRM management: own deals funnel in our CRM, make sure all leads are engaged and provided with convincing information; run community-wide campaigns offering seasonal education offerings to our database.

  • Analytics: track the success rate of our growth initiatives, make data-driven decisions, and forecast conversions and revenue.

  • Key accounts management: Develop and maintain strong relationships with new and existing clients. Understand their needs and communicate them to our product & content team.

  • Be ready to work across all stages of the process: from strategic ideation on growth initiatives to hands-on manual work on execution.

We are seeking a dedicated and experienced professional who is passionate about our mission. If you are eager to make a significant impact, we are looking forward to hearing from you! We are open to discussing responsibilities and scope to find the right fit.

Your Profile


  • 5-7 years of experience in sales/lead generation/business development. Ideally. working with B2B sales, with Linkedin advertising and Sales Navigator, Google Analytics and Mixpanel, Hubspot or similar CRMs, newsletters, community engagement, SEO.
  • BA, MSc, or 3rd level equivalent qualification in Business Administration, Marketing, Communications, or a related field and/or at least 5 years professional experience in a senior role.
  • Considered a big plus: entrepreneurial mindset, founder experience in the startup world, experience in business development, growth hacking, lead generation, and performance marketing.

  • Considered a big plus: practical experience with sustainability products and services or education in this field; commitment to sustainability based on science.

  • Articulate written and verbal communication skills in English

  • Location within 3 hours of CET.

Personal traits:

We are a close-knit, purpose-driven, and largely self-managed team. This position will be a perfect fit if you:

  • Can drive sales through deep care for our clients’ professional challenges and aspiration for a more sustainable world

  • Are comfortable with a combination of personal ownership and responsibility with a collaborative mindset

  • Have high levels of self-awareness and a low-conflict personality

  • Value team merit over individual bonuses

  • Value order in work and data management

  • Straight-forward honesty and lack of bravado (own what you don’t know)

  • Generosity of spirit (sharing resources, insights, challenges & mistakes)

We particularly invite applications from women, BIPOC, LGBTQ+, people from working-class backgrounds and/or global majority backgrounds, people with disabilities or neurodivergence, people with varied life experiences, and members of other marginalized communities.

Why us?

  • Fair compensation ranging from €54,000 to €74,000, depending on experience.

  • We offer a flexibility of working 5 or 4 days a week

  • 27 days of paid leave

  • Opportunity to make a difference by aiding thousands of companies worldwide on their path to science-based sustainability.

  • A close-knit team recognized as the #13 organization to escape to by Escape the City.

  • A supportive environment that fosters both flexibility and personal growth.

  • Access to leading sustainability experts and practitioners.

  • Remote work with a stylish co-working space in Kreuzberg, Berlin's creative hub.

About us
LFCA is a learning community of 3,500+ sustainability practitioners. We'll help you gain the practical knowledge and skills needed to drive lasting change in your company - guided by experts and peers.

We value diversity and inclusion and are committed to continuously improving in these areas. We welcome and encourage all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, disability, or age.

We also want to ensure that candidates with disabilities have the support they need during the application process. If you have a disability and require accommodations, please let us know how we can best assist you.