Job Purpose

This position will be responsible for to develop a strong, stable and sustainable brand to create market pull and increase market demand for BRAC Artificial Insemination.

Job Description / Responsibility

• Develop annual strategies for AIE Enterprise based on the annual plan in collaboration with cross-functional departments.
• Develop impactful brand activities, portfolio strategies, and propositions for the enterprise in alignment with the Sales and Operations teams, where relevant.
• Own the development and execution of Brand Marketing Plans and Innovation Launch Plans that fulfill marketing strategies, support the company's social mission, and meet financial objectives for sales, gross margin, and profitability.
• Plan and implement brand activities across ATL, BTL, and digital platforms according to target group (TG) demand and business priorities.
• Focus on digital platforms and analyze industry, competition, and market trends.
• Work closely with the internal HO team, partner agencies, Bull Station team, and Sales team to lead the development and execution of all marketing-related activities.
• Continuously monitor and optimize sales and marketing performance to achieve P&L targets.
• Monitor budget expenditure and provide timely updates to relevant stakeholders.
• Develop integrated marketing deliverables that enable efficient and consistent execution, including the development of brand experience and field performance.
• Analyze sales data and relevant financial reports, and take necessary actions based on the analysis to increase sales.
• Design and oversee consumer campaigns, activations, and visibility initiatives to ensure the successful execution of assigned tasks.Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action
• Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so
• Perform any other jobs as assigned by the management

Job Nature

Full-time

Educational Requirements

The candidate must have BBA with minimum CGPA 2.50 or 2nd class/ division or equivalent result in all academic examinations. Marketing background candidates will be given preference

Job Experience

Minimum 3 year (s)

Job Requirements

• Education and experience may be relaxed in case of potential candidates
• Experienced in FMCG preferable
• Highly creative with ability to think out of box
• Proven ability to develop brand and marketing strategies and effectively communicate
• Excellent in work prioritization, time management as well as the ability to adapt to work under pressure and challenging environment
• Must have Communication, analytical ability, problem solving and report writing skill
• Must have leadership skill, management skill of production operation
• Must have using capabilities of MS Office
• Able to work under stress situation

Job Location

Head Office, Dhaka

Salary Range

Negotiable

Other Benefits

Festival Bonus, Health and Life Insurance, Leave, Wellness Centre Facility, Day Care Facility