Social Media Lead

Indigenous Friends Association

Ontario, CAN

Position Name: Social Media Lead

Reports to: Operations Manager

Location: Canada / Fully Remote

Rate: CAD 30 per hour

Hours: Full-time, 37.50 hours per week (must be able to work between the hours of 9:00 AM to 5:00 PM EST)

About Indigenous Friends Association (IFA)

The Indigenous Friends Association (IFA) is a dynamic and innovative tech not-for-profit organization dedicated to integrating technology, education, and cultural preservation among Indigenous communities. Established with a vision to bridge the digital divide and foster digital literacy among Indigenous peoples, the IFA has rapidly grown into a leading force in advocating for digital inclusion and cultural resilience. At its core, the IFA is committed to creating and nurturing spaces where Indigenous knowledge, languages, and traditions are celebrated and interwoven with modern technological advancements. This unique approach not only enhances access to digital tools and resources but also ensures that these advancements are aligned with the values and needs of Indigenous communities.

Mission:

The Indigenous Friends Association (IFA) is committed to bridging the gap between traditional Indigenous practices and modern technology, ensuring that Indigenous communities can thrive in the digital age. Our mission is to cultivate opportunities to advance digital pathways rooted in Indigenous ways of knowing and being, driving positive change for generations.

Vision:

Our vision is for Indigenous peoples to leverage technology to amplify their worldviews, tech equity, and digital sovereignty.

Work Environment and DEI Commitment:

At IFA, we offer a dynamic and supportive work environment where creativity and initiative are encouraged. Our commitment to Diversity, Equity, Inclusion and beyond+ ensures that all team members, including women, People of Color, 2SLGBTQ+ peoples, people with disabilities, and religious minorities, feel respected, valued, and fully integrated into our community. We actively work to prevent feelings of disrespect, exclusion, or isolation, fostering an atmosphere where everyone can grow within the company. Our team is diverse, inclusive, and driven by a shared commitment to making a meaningful difference in the lives of Indigenous peoples. We value each team member’s contributions and foster a culture of continuous learning, professional growth, and mutual respect. Joining IFA means being part of an organization that is not only focused on technological innovation but also deeply invested in cultural respect and community development. We are looking for individuals who are passionate about using their skills to contribute to a socially just and technologically inclusive world.

IFA's work encompasses a wide range of programs and initiatives, each designed to address specific challenges faced by Indigenous peoples in the digital era. From the INDIGItech and INDIGIgital programs, which focus on equipping Indigenous youth with critical tech skills and digital literacy, to the development of culturally relevant educational content, IFA is at the forefront of creating meaningful and sustainable change. We have also launched iConnectED, a comprehensive platform initially designed to facilitate access to educational content through social messaging apps like WhatsApp and Facebook Messenger, particularly in remote areas with limited internet. The platform’s scope has since broadened to include mentorship and employment opportunities, aiming to enhance the reach and effectiveness of IFA’s mission as we finalize its strategy and development roadmap. The organization's commitment to research and advocacy further strengthens its impact with initiatives aimed at promoting Indigenous data sovereignty and environmental stewardship. Working at IFA means being part of a passionate team that values collaboration, innovation, and respect for cultural diversity. Employees are encouraged to bring their whole selves to work, contributing to a rich tapestry of perspectives and experiences that drive the organization's mission forward.

About the Role

We are seeking a dynamic and creative Social Media Lead to drive our digital presence across multiple channels, including Twitter, Instagram, LinkedIn, and TikTok. This role will focus on managing our social media strategy, content creation, and engagement to amplify our mission and connect with our community. You will collaborate closely with our Education Team, Fundraising Marketing Coordinator and in-house Graphic Designer to ensure a cohesive and impactful digital presence.

General Responsibilities

1. Social Media Management:

• Develop and execute a comprehensive social media strategy for Twitter, Instagram, LinkedIn, and TikTok.
• Create and schedule engaging content that resonates with our audience and aligns with our organizational goals.
• Monitor, analyze, and report on social media performance metrics to optimize content and strategy.

2. Content Creation:

• Collaborate with the Graphic Designer to create visually compelling graphics and multimedia content.
• Write and edit copy for posts, ensuring brand voice and messaging consistency across all channels.
• Adapt content for different platforms to maximize reach and engagement.

3. Community Engagement:

• Build and nurture relationships with followers, community members, and influencers.
• Manage interactions and respond to comments, messages, and inquiries in a timely and professional manner.
• Organize and promote interactive campaigns and community-driven initiatives.

4. Collaboration:

• Work closely with the Education Team and Fundraising Marketing Coordinator to integrate fundraising and partnership highlights into social media content.
• Coordinate with the Graphic Designer to ensure all visual content meets our brand standards and enhances our messaging.

5. Content Promotion:

• Develop and execute promotional strategies for key events, programs, and initiatives.
• Leverage social media advertising and other promotional tools to reach target audiences effectively.

6. Trend Monitoring:

• Stay up-to-date with the latest social media trends, tools, and best practices.
• Identify opportunities for innovative content and engagement strategies.

Required Qualifications (Minimum)

• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent work experience.
• Proven experience managing social media accounts across multiple platforms, with a strong portfolio of successful campaigns.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
• Proficiency in social media management tools and analytics platforms.
• Creative thinking and problem-solving abilities, with attention to detail.
• Experience working in or with non-profit organizations is a plus.
• Passion for and understanding of Indigenous communities and their unique needs in the tech sector is highly desirable.

We encourage applications from a self-identified Indigenous person to Canada (First Nation, Métis, or Inuit) candidates with lived experience and cultural knowledge to apply.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Accessibility Statement

IFA strives to be an equitable and inclusive community and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our vision and mission.

IFA is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact the HR Manager at hr@indigenousfriends.org.

Thank you for your interest in a career at INDIGENOUS FRIENDS ASSOCIATION!