Social Media Specialist

Location: Remote within the United States – Atlanta, GA metro area preferred

Compensation: $28/hour

Job Type: Contract / Part-Time (up to 60 hours/month, will vary)

What we do:

Hopebound works to revolutionize access to mental health support for young people from historically marginalized communities. 

Hopebound ensures adolescents, centering those with marginalized identities, receive the accessible, high-quality, culturally competent, and child-centered mental health care they deserve. We utilize emerging master’s and doctoral level clinicians as our providers, many of whom share the background of our youth, and focus on providing them with expert training to ensure that the low cost of their services does not translate to a lower quality of care. 

The Role: 

Hopebound is looking for a creative, intentional, and community-centered Social Media Specialist to join our team. The Social Media Specialist will be responsible for managing Hopebound’s online presence. This includes working with the Chief Community Officer to develop a social media strategy and create an editorial calendar, creating daily posts for each platform, moderating social posts by responding to comments and questions, and analyzing post performance indicators to inform future social media campaigns and strategy. This role is contract-based and part time (up to 80 hours / month) and will report to the Chief Community Officer.

Social Media Strategy (20% of time) 

• Collaborate with the Chief Community Officer to develop a social media strategy that will inform daily content creation.
• Establish a monthly editorial calendar to outline an editorial focus and posting cadence that will work best for each platform. 
• Stay up-to-date with best practices and trends to continuously improve on Hopebound’s social media strategy.

Daily Content Creation (60% of time) 

• Identify stories that showcase Hopebound’s mission, vision, and values, as well as sharing relevant mental health stories.  
• Create and curate engaging text, image, and video content to be posted on all of Hopebound’s social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
• Maintain unified brand voice across different social media channels.  
• Interact with users and respond to social media messages, inquiries, and comments.

Post Performance Analysis (20% of time) 

• Analyze successful posts (from Hopebound or other channels) to inform strategic choices that will grow Hopebound’s audience and increase post engagement 
• Review analytics and create reports on key performance metrics, presenting findings to Hopebound leadership team.

Additional responsibilities (dependent upon contractor availability/capacity)

• Update Hopebound’s website (based in WordPress) when needed.
• Proactively engage with relevant social media accounts related to Hopebound’s work.
• Establish Hopebound’s presence on Pinterest, building content for the platform.

The ideal candidate will have/be: 

• A passion for accessible mental health care and a basic knowledge of the mental health care industry.
• 3+ years work experience managing social media platforms for a nonprofit or professional organization.
• Outstanding writing, editing, and proofreading skills (and the ability to adapt to a brand tone of voice).
• Expansive working knowledge of Facebook, Twitter, Instagram, and LinkedIn and the types of content that drive engagement on these channels.
• Experience in photo and video editing for the creation of reels, Instagram and Facebook stories, etc. 
• Excellent organization and time management skills.
• Self-motivation and the ability to work effectively with limited oversight.
• An investment in youth-focused organizations, ideally those who work with youth who hold marginalized identities, including but not limited to being people of color, from a low-income background, and/or being a member of the LGBTQ+ community.

Not sure if you should apply?

We encourage you to apply even if you do not meet 100% of all qualifications listed here. We value people of all races, genders (including gender identity or expression), sexual orientations, disabilities, citizenships, ages, religions, and national origins and who have different marital statuses, family caregiving responsibilities, lived experiences with the criminal justice systems, and genetic information.

Our organizational values:

In doing this work, we are committed to holding each other accountable, valuing collaboration over competition, being agile while not compromising our values, and upholding integrity to our teammates, our clients, their families, and our partners. With one another, we have fun, over-communicate, apologize quickly, and value kindness over niceness. We express gratitude and acknowledge the work of others.

Lastly, as professionals in the mental health care field, we know how important self-care is and when on the ‘Hopebound plane,’ we are sure to put our oxygen masks on first before assisting others. By being in this field, we also understand that the demands asked of us are great, analogous to being in the exit row on a plane, and we agree to openly communicate to our team if we need to take a step back by moving to a different row.

Hopebound is committed to developing a culture of diversity, equity, respect, and inclusion and to strive to maintain a workforce that reflects the communities that we serve. Hopebound is an equal opportunity employer that does not unlawfully discriminate on the basis of any status or condition protected by applicable law. We encourage all qualified individuals to apply and value people of all races, genders (including gender identity or expression), sexual orientations, disabilities, citizenships, ages, religions, and national origins and who have different marital statuses, family caregiving responsibilities, lived experiences with the criminal justice systems, and genetic information. Hopebound does not tolerate discrimination or harassment on the basis of any of these characteristics.

Hopebound is committed to providing reasonable accommodations to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please e-mail hello@hopebound.com. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.

To apply:

Please email hello@hopebound.com with “Social Media Specialist – Your Full Name” as the subject line, and include the following materials:

1. An up-to-date resume
2. A cover letter that addresses the following questions:
3. Tell us about your approach to creating content for social media, from idea pitch to publication.
4. Hopebound centers people from marginalized communities including People of Color, folks who identify as a part of the LGBTQ+ community, and those from low-income households. How will you reflect our values in what you create and post?
5. How have your previous experiences prepared you to be the Social Media Specialist for Hopebound?
6. A relevant work sample (please redact sensitive/identifying information as needed)

Application deadline:

Candidates will be considered on a rolling basis; however, first round interviews will begin April 16th, and priority consideration will be given to candidates who apply prior to that time.