Position: On-Ground Sales & Marketing Coordinator - RICE (Pune)
Farmers for Forests
About Us
F4F is a Hybrid Social Enterprise working to protect and increase India’s biodiverse forest cover in close collaboration with rural communities. Founded in December 2019, F4F is one of the few organizations in India working in the forestry sector and using a payment-for-ecosystem services model for its environmental protection and restoration activities.
F4F was incubated at Mulago, Fast Forward, NSRCEL-IIMB, The Nudge Institute and Shakti - The Empathy Project. Our work has been supported by several organizations including Accenture, ACT Grants, Opus Software Solutions, Rainmatter Foundation and Rohini Nilekani Philanthropies.
We have also featured on DW TV and Scroll's Eco India series as well as DW Hindi. We have also been selected as one of India's top innovators working in the ecosystem restoration and conservation sector by the World Economic Forum.
Job Description
About the Role
We are looking for a proactive, energetic, and people-oriented individual to support on-ground sales and marketing of RICE in Pune.
This role is ideal for someone who enjoys fieldwork, meeting people, experimenting with sales ideas, and actively pushing a product through offline channels.
The role will involve hands-on execution, coordination with multiple stakeholders, and creative thinking to expand RICE’s presence across Pune through fairs, stalls, retail points, and corporate setups.
Requirements
Key Responsibilities
1. On-Ground Sales & Outreach
Actively promote and sell RICE through melas, fairs, exhibitions, and local events
Set up and manage sales stalls at events, markets, and public spaces
Identify and onboard grocery stores, organic stores, and local retail outlets for product placement and sales
Support sales targets through direct customer interaction and demos
2. Corporate & Institutional Outreach
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Explore and coordinate opportunities to set up temporary stalls or sales desks at large corporate offices such as:
Accenture
KPIT
Cummins
Other IT parks, industrial hubs, and corporate campuses
Coordinate permissions, logistics, and stall setup for corporate sales days
3. Event & Stall Coordination
Liaise with event organizers, mela coordinators, RWAs, and corporate admins
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Handle stall logistics including:
Setup and teardown
Inventory coordination
Basic sales tracking and reporting
Ensure branding material is displayed properly during events
4. Sales Innovation & Strategy Support
Propose innovative, practical ideas to increase offline sales
Experiment with new sales formats (sampling, bundles, corporate gifting, festival offers, etc.)
Share feedback from customers and retailers to improve sales strategy
5. Reporting & Coordination
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Maintain simple records of:
Sales done
Leads generated
Stores/events covered
Coordinate closely with the Pune office team for planning and follow-ups
Desired Profile
Student, recent graduate, or early-career professional with an interest in sales, marketing, or entrepreneurship
Comfortable with fieldwork and outdoor engagement
Strong communication and people skills (Marathi/Hindi required, English preferred)
Self-motivated, reliable, and willing to take ownership
Prior experience in field sales, events, or FMCG marketing is a plus (not mandatory)