Manager, Social Media
Farmers for Forests
About Us
F4F is a Hybrid Social Enterprise working to protect and increase India’s biodiverse forest cover in close collaboration with rural communities. Founded in December 2019, F4F is one of the few organizations in India working in the forestry sector and using a payment-for-ecosystem services model for its environmental protection and restoration activities.
F4F was incubated at Mulago, Fast Forward, NSRCEL-IIMB, The Nudge Institute and Shakti - The Empathy Project. Our work has been supported by several organizations including Accenture, ACT Grants, Opus Software Solutions, Rainmatter Foundation and Rohini Nilekani Philanthropies.
We have also featured on DW TV and Scroll's Eco India series as well as DW Hindi. We have also been selected as one of India's top innovators working in the ecosystem restoration and conservation sector by the World Economic Forum.
Job Description
Manager, Social Media will lead Farmers for Forests’ digital storytelling across platforms, building awareness and engagement around our agroforestry, forest protection, and biodiversity work. The role involves developing and executing content strategies in collaboration with operations teams, capturing authentic field and organization stories, and expanding F4F’s digital footprint.
Roles and Responsibilities
Develop and execute social media strategies for F4F’s main and regional handles (Instagram, Facebook, LinkedIn, and YouTube).
Plan and publish creative, platform-specific content that drives engagement and follower growth across farmer- and donor-facing channels.
Travel to project sites to capture field visuals, stories, and updates in coordination with operations and communications teams.
Collaborate with field and program teams to identify compelling stories, farmer testimonials, biodiversity updates, and visual moments for digital storytelling.
Produce, edit, and caption high-quality photos and short-form videos using mobile and desktop tools (Canva, CapCut, etc.).
Design and manage content calendars, ensure timely posting, and maintain a consistent brand voice and aesthetic.
Coordinate with external content creators, photographers, and influencers for collaborations and campaigns.
Analyze social media metrics, prepare monthly engagement reports, and refine strategies based on data insights.
Support digital communication needs for donor announcements, field campaigns, and special initiatives (such as Hornbill Dispatch, biodiversity hubs, recruitment).
Manage comments, messages, and online community interactions in alignment with F4F’s tone and values.
Requirements
Minimum 2–3 years of experience in social media management, content creation, or digital communications.
Proven experience growing and managing organizational or brand social media pages with measurable impact.
Strong creative skills in photography, videography, and basic editing for digital platforms.
Excellent command of English; fluency in Hindi and Marathi.
Experience with tools like Canva, CapCut, Adobe Premiere Pro, Meta Business Suite, and social media analytics platforms.
Understanding of grassroots storytelling and the ability to translate technical climate and forest content into engaging visual narratives.
Self-starter comfortable working across field, office, and remote environments.
Passion for climate action, rural communities, and creative communication.
Benefits
Salary Range: 6 to 8 LPA