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Google Ads Volunteer

Asylum Connect

Asylum Connect

Posted on Wednesday, May 3, 2023
Position title
Google Ads Volunteer
Description

We're searching for a marketing professional with expertise in Google Ads to help run InReach's Google Ads Grants account. In this remote volunteer role, you will help to ensure every LGBTQ+ person facing persecution or discrimination knows about the free InReach App.

Responsibilities
  • Report to our volunteer Marketing Director.
  • Run and monitor InReach's Google Ads Grants account.
  • Oversee campaigns and make recommendations on how to optimize them.
  • Craft engaging copy for ads.
  • Present campaigns’ data and performance reports to InReach staff.
Qualifications
  • At least 2 years direct experience with Google Ads. (Google Ads certification strongly preferred.)
  • Strong copywriting skills with experience writing marketing copy.
  • Ability to improve conversion rates, and evaluate and adapt campaigns quickly.
  • An experienced and scientific approach to creative and copy tests to improve click-through rates and conversion.
  • Experience optimizing website and social media channels for SEO.
  • Graphic design and photo-editing skills is a plus.
  • Deep commitment to and passion for increasing access to safe, verified resources for diverse LGBTQ+ communities.