Manager, Web Content and Analytics
Arnold Ventures
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Position Overview
The Manager of Web Content and Analytics will be responsible for managing all aspects of AV’s web content to ensure effectiveness and impact, optimizing website design, developing performance reports and insights and improving the overall functionality of online engagement. With a strong understanding of digital analytics and web management, the Manager will help to own insight developments, including measurement and reporting, that result in web enhancements to drive brand building. Reporting to the Director of Digital Strategy, the Manager will collaborate closely with content owners across the organization to strengthen AV’s digital presence. The position will be based in our Washington, D.C., Houston, or New York office.
Core Responsibilities
- Manage of all AV’s web content including handling incoming requests for content updates, editing materials to ensure accuracy and alignment with brand guidelines
- Support the Director, Digital Strategy on optimizing the website, including the overall organization of content and functionality of the site, building of pages and sections of the site and posting content. Approach this work with a best-in-class digital expertise and execution
- Act as a strategic client partner to AV stakeholders on platform performance and audience metrics and own regular reporting on web and digital properties, including inputs to the product roadmap based on insights
- Own the optimization of Arnold Ventures’ digital practice and drive the brand forward by bringing our web management and reporting more closely together
- Collaborate with Director, Digital Strategy and departments across AV in ensuring that information is consistent, well organized, and easily findable
- Generate detailed reports and insights based on data collected, providing actionable recommendations to optimize webs strategies and enhance the user experience
- Collaborate with external consultants as needed to assess and optimize the performance of digital campaigns, ensuring alignment with budgetary goals and maximizing AV’s return on investment
- Implement tagging and establish tracking parameters in Google Analytics and other cross-platform measurement tools to monitor user engagement, traffic sources and conversion rates where applicable
Required Qualifications
- Bachelor’s degree in digital marketing, marketing analytics, user experience, communications or related field
- 5 years of experience in planning, developing and managing web content including content creation, editing, publishing and analyzing
- Proven experience working with a CMS, owning reporting and optimizations based on performance, optimizing for SEO and/or driving Conversion Rate Optimization
- Experience working with Craft CMS and Google Marketing Cloud, as well as experience in site testing and UX enhancements
- Experience managing third party information and data to develop actionable analysis and plans for optimization
- Understanding of web metrics, including implementation and use of tracking
- Experience leading measurement and reporting across digital properties, including social and web
- Excellent writing, communication and interpersonal skills with the ability to collaborate effectively across teams
- Detail-oriented work style with strong organizational and problem-solving abilities
The salary range for this position will be $100,000-$140,000.
Benefits Overview
Arnold Ventures is committed to providing a robust and comprehensive benefits package to eligible employees. Our current benefits package includes 100% paid employee premiums for medical, dental, vision, basic life, and short- and long-term disability insurance; 20 days of paid time off, 16 paid holidays (including a winter break from December 24 to January 1), and a 9⁄80 schedule from Memorial Day to Labor Day; paid parental leave; a 401k retirement savings plan with an employer match, profit-share contribution, and immediate vesting; pre-tax transit benefits; a professional development stipend; a charitable giving stipend; and an employee assistance program.
Our Culture and Core Values
Our culture seeks to inspire and empower our people to innovate and develop bold ideas that will help Arnold Ventures achieve lasting impact. Our culture, and the core values that support it, should create an environment that spurs our team to think outside the box, feel comfortable pushing the boundaries of what is possible, and signal confidence in our team’s ability to make change happen through our philanthropic efforts. Although not an exhaustive list, below you’ll find examples of Arnold Ventures’ work culture.
- We are adaptable and comfortable with ambiguity.
- We are intellectually curious, open-minded, objective, humble, collegial, and receptive to feedback.
- We are action-oriented with strong self-direction and self-motivation skills with the ability to work simultaneously on multiple projects.
- We are able to interact confidently and collaboratively with team members and navigate relationships with external experts, government leaders, advocates, and individuals
Arnold Ventures’ values reflect who we are as an organization, help us accelerate our strategic goals, strengthen our resolve, anchor us to our mission, and guide our decision-making. The successful candidate will also demonstrate the following core values that inspire the Arnold Ventures team to make a difference.
- Respect for Ourselves & Others
- Audacious Action
- Collaborative Engagement
- Depth of Thought
- Clear Communication
Arnold Ventures is an equal opportunity employer, committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, gender identity or expression, marital status, sexual orientation, disability, military/veteran status, or any basis prohibited by applicable law.
Acknowledging the importance of diverse perspectives, Arnold Ventures is committed to employing individuals from a variety of backgrounds and with a variety of experiences. Members of historically marginalized communities and candidates who have been impacted by the systems we are seeking to change are strongly encouraged to apply.
This job is no longer accepting applications
See open jobs at Arnold Ventures.See open jobs similar to "Manager, Web Content and Analytics" Fast Forward.