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💌Marketing Strategy



Marketing & Communications
Posted on Saturday, November 4, 2023

Marketing Strategy

Organization: AccesSOS
Organization's Mission: To make emergency help accessible
CEO: Gabriella Wong
Overview: We are seeking support for a pro bono project aimed at creating effective marketing strategy for our free-to-use emergency mobile app, Contact911. The goal is to increase user awareness and adoption by providing essential marketing materials.
Impact: The successful creation of impactful marketing assets and strategy to distribute will ensure that users recognize Contact911 and our native app as the go-to app for emergency situations, making them aware of its importance and encouraging its use.
Print Marketing Materials: Develop eye-catching and informative print materials that can be distributed at community centers, local businesses, and public spaces to promote the app. This could include posters, brochures, and flyers.
Digital Marketing Content: Create engaging content for our website and social media platforms to raise awareness about Contact911. This should include compelling visuals, videos, and written content.
Low-Cost Marketing Campaign Strategy: Suggest and design low-cost, high-impact marketing campaigns that can help reach a wider audience with limited resources.
Skills Needed:
Graphic design and content creation skills.
Proficiency in using design software and tools.
Knowledge of digital and print marketing strategies.
Creativity and the ability to convey important information effectively.
Tentative Project Schedule:
Week 1-2: Project Kickoff and Requirement Gathering
Week 3-4: Design and Creation of Print Materials
Week 5-6: Development of Digital Marketing Content
Week 7-8: Low-Cost Marketing Campaign Planning
Week 9-10: Content Review, Feedback, and Finalization
Week 11-12: Asset Presentation and Handover
We are seeking dedicated professionals who can help us create marketing assets that will have a substantial impact in promoting Contact911. If you are ready to contribute to this pro bono project, please reach out to us.