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📢Social Media Audit



Marketing & Communications
Posted on Saturday, November 4, 2023

Social Media Audit

Organization: AccesSOS
Organization's Mission: To make emergency help accessible
CEO: Gabriella Wong

📜 Scope & Details

Background: We currently have a website, facebook, ig, twitter and LinkedIn accounts.
Impact: We are looking to increase our impact with our social media presence to ensure that as many people as possible are aware of AccesSOS.
Time Frame: 2 - 4 weeks
Where: Work remotely from anywhere
Profile & page setup assessment of whether relevant information and fields are filled
Statistics on posts, engagement, and follower demographics
Evaluation of strengths and weaknesses as well as recommendations to improve
Metrics for Success: increased percentage visits to our social media, increased percentage impressions, increased percentage of engagements

🧠 Skills Needed

Background in social media, online marketing, or communications
Deep understanding of social networking sites
Experience working in online brand development a plus

📚 Documentation

Project Schedule (Tentative)

This project schedule provides a tentative list of milestones

Prep: Information Sharing & Goal Setting

Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
Professional and Volunteer Manager outline next steps and timeline for the project

Milestone 1: Initial Assessment & Feedback

Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
Professional performs SWOT analysis of current social media presence
Volunteer Manager reviews draft and provides feedback to the Professional

Milestone 2: Deliver Final Recommendations

Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
Professional answers any questions, and provides recommendations for next steps or finding assistance going forward