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📰Google Ads Setup

AccesSOS

AccesSOS

Posted on Saturday, November 4, 2023
📰

Google Ads Setup

Location
Empty
Organization: AccesSOS
Organization's Mission: To make emergency help accessible
Website: https://accessos.io
CEO: Gabriella Wong
Email: gabriella@accessos.io

📜 Scope & Details

Background: We're looking to sign up for the google ads nonprofit grant account, training on monitoring performance and how to update Google Ads, and integrating Google Ads and Analytics
Impact: Ads would help people learn about our apps and raise both the organization's profile and funds to further our mission.
Time Frame: 2-6 weeks
Where: Work remotely from anywhere
Deliverables: Professional trains AccesSOS staff on how to monitor performance and update keywords & keyword match types, Professional writes copy for Ads, Professional trains AccesSOS staff on how to monitor Ads portal for ongoing reporting, Professional integrates Google Ads with Google Analytics to help AccesSOS staff understand the behavior of users who click on their ads

🧠 Skills Needed

Experience with Google Ads and/or other PPC advertising tools
Experience with search engine marketing
Experience with ad copywriting

📚 Documentation

Project Schedule (Tentative)

📌
This project schedule provides a tentative list of milestones

Prep: Discuss Ads Goals & Strategy

Professional and AccesSOS staff discuss goals and target audiences for search engine marketing efforts
AccesSOS staff shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation

Milestone 1: Organize Account & Choose Landing Pages

Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
AccesSOS staff and Professional choose landing pages for each ad group
Professional trains AccesSOS staff on how to establish/modify campaigns and ad groups going forward

Milestone 2: Establish Keywords

AccesSOS staff and Professional use Keyword Planner to pick keywords for each ad group
Professional trains AccesSOS staff on how to monitor performance and update keywords & keyword match types

Milestone 3: Write Ads

Professional writes copy for Ads (one for each Ad group, if applicable)
AccesSOS staff provides feedback on Ad copy, which Professional incorporates

Milestone 4: Reporting

Professional trains AccesSOS staff on how to monitor Ads portal for ongoing reporting
Professional integrates Google Ads with Google Analytics to help AccesSOS staff understand the behavior of users who click on their ads
Professional trains AccesSOS staff on how to monitor website activity from Google Ads on Google Analytics