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🔬Search Engine Optimization Audit

AccesSOS

AccesSOS

Posted on Saturday, November 4, 2023
🔬

Search Engine Optimization Audit

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Organization: AccesSOS
Organization's Mission: To make emergency help accessible
Website: https://accessos.io
CEO: Gabriella Wong
Email: gabriella@accessos.io

📜 Scope & Details

Background: We currently have a website, facebook, ig, twitter and LinkedIn accounts.
Impact: Search optimization will enhance our ability for people to find our organization, and our apps.
Time Frame: 2 - 4 weeks
Where: Work remotely from anywhere
Deliverables:
Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
Actionable steps to improve website’s performance in search engines via organic search
If someone searches for access sos, or accessos, or text to 911, 911 text, text to 911 map, deaf 911, we want to be on the first page: accessos.io or text911.info

🧠 Skills Needed

Knowledge of digital marketing best practices, search engine algorithms, and ranking strategies
Experience with SEO Analysis strategies and tools like Google Analytics

📚 Documentation

Project Schedule (Tentative)

📌
This project schedule provides a tentative list of milestones

Prep: Planning

AccesSOS Team shares admin credentials with Professional necessary to complete audit

Milestone 1: Site Content Audit

Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
Professional creates list of every page in a spreadsheet with notes and recommendations for improvement

Milestone 2: Technical Audit

Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
Professional provides recommendations to improve search engine indexing

Milestone 3: Off-Site Link Audit

Professional uses a free tool (like Moz) to assess presence and state of backlinks and anchor text
Professional provides recommendations to improve domain and page authority
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