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📈User Acquisition Strategy



Posted on Saturday, November 4, 2023

User Acquisition Strategy

Organization: AccesSOS
Organization's Mission: To make emergency help accessible
CEO: Gabriella Wong

📜 Scope & Details

Background: We’re have a free to use mobile web app: and ios app (android coming soon), and need strategies to grow our users.
Impact: The successful execution of this project will result in users instinctively turning to Contact911 or our native app in emergency situations, ensuring they are informed and prepared to use it effectively.
Time Frame: 2 - 4 weeks
Where: Work remotely from anywhere
User Acquisition Strategy: Develop a detailed plan for acquiring new users and increasing awareness of Contact911. The strategy should encompass both digital and offline marketing tactics.
Campaign Creation: Design user acquisition campaigns, including content, creatives, and messaging, tailored to our target audience.
KPI Framework: Establish key performance indicators (KPIs) to measure the effectiveness of the user acquisition strategy, providing insights into the project's impact.
Skills Needed:
Proven experience in digital marketing and user acquisition.
Strong analytical and data-driven decision-making skills.
Knowledge of current user acquisition trends and best practices.
Effective communication and collaboration skills to work closely with our team.
Tentative Project Schedule:
Week 1-2: Project Kickoff and Requirement Gathering
Week 3-4: User Research and Market Analysis
Week 5-6: Strategy Development and KPI Framework
Week 7-8: Campaign Design and Creative Development
Week 9-10: Review, Feedback, and Finalize Strategy
Week 11-12: Strategy Presentation and Handover
We welcome skilled professionals who are passionate about helping us make a significant impact in emergency situations. If you are ready to take on this pro bono project, please reach out to us.